Martin McDonnell

CEO + Co-Founder
3D Pioneer/Entrepreneur

Martin is a pioneer in serious gaming and the production of 3D immersive content. He founded Soluis Group in 2000, which has grown to be one of the largest content studios for Designing, Engineering and Construction.
After stepping out of day-to-day management in 2017 he brought the initial investment, team and technology into Sublime > edify. Martin’s role at edify is leading the management team as well as being the main spokesperson for edify.

Chris Bryson 

CCO + Co-Founder
AR Tech Pioneer/Entrepreneur

Chris is a technology startup veteran, who was an early employee / co-founder of two successful semiconductor companies, achieving exits of over $250m. He has extensive global commercial experience lived in both Taiwan & the UAE, and has consulted for several leading immersive technology companies. At home in both technical and commercial roles, Chris’s role is to oversee sales & marketing, as well as leading edify’s international expansion.

Robert McMillan 

Games Engine R&D Leader

Robert has had a 30 year career in software development, and in particular in gaming. He led the team who designed & built the world’s 1st animated newsreader in the late nineties, which sold to Orange S.A for £95m. Robert’s role is to define the system architecture for edify as well as to recruit and mentor a world class software development team.

Christopher Freeman 

Chief Product Officer
AR/VR Enterprise Innovator

Chris has been at the forefront of immersive technology development, most recently as the AR/VR lead at the UK Advanced Manufacturing Research Centre, in collaboration with Boeing, Rolls Royce & others. Chris has helped edify secure over £1.35m in R&D grant funding, and currently leads teams covering UI/UX, Education & Digital Pedogogy & Project Managment.

Mark Anderson 

Non Exec Chairman
Edtech Veteran

Mark Anderson worked for Pearson plc in two stints totalling 22 years, latterly as Managing Director for Pearson UK. He has been Chair of London Metropolitan University since 2016, and has worked with a number of edtech business in non-executive and advisory capacities, including Macat, BibliU, Higher Education Partners, Created Academy, Squla and EDIA. He is a Fellow of Hughes Hall Cambridge and the author of The Leadership Book

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